Charles is CEO at Ideation, an idea-making company that specializes in helping brands scale their business by effectively integrating their strategic plans into day-to-day implementation. Several brands including Google, TOMS, Toyota, Caterpillar, and ONE Campaign/(RED) have benefited from Ideation’s work. He is also the author of Good Idea. Now What?: How to Move Ideas to Execution, a practical book designed to help people move ideas to implementation. Charles is regularly invited to speak to leading brands on topics such as fostering creativity, disruptive innovation, idea-making, and brand strategy.